Search Engine Optimization
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Search engine optimization (SEO) is the process of improving your website’s visibility online. Basically, it is the act of getting your website to the top of the search engines organically and then keeping it there. It is much different from pay per click advertising (also known as SEM) because you do not pay for every click. It is the most effective way to get the most patients into your office at the lowest cost to you. It is also the most difficult to achieve if you do not choose the right company.