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In the past fair skin was a sign of high social status, as opposed to darker skin, characteristic of a hard working life people. Today, tanned skin is synonymous of health, youth and beauty, and evokes holiday pictures , relaxation and wellness.

At the same time, thanks to the spread of information on the potential damage caused by sun exposure, people are increasingly aware of the importance that sunscreen products assume in protecting the skin from damage induced by ultraviolet rays, preferring a gradual and lasting tan, thus preserving the skin health.

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